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7 Essential Print Marketing Materials Your Business Needs to Boost Sales, Drive Online Traffic, and Increase Your ROI.

Did you know that 75% of consumers still find printed materials more trustworthy than digital content?

In today's dynamic digital landscape, it's all too easy to overlook the enduring power of tangible print marketing materials. At DMS Color, we've witnessed firsthand how thoughtfully crafted print can not only elevate brands but also forge deeper, more meaningful connections with customers.

These materials are not relics of a bygone era; they are vibrant tools that can transform your business's visibility and resonance in ways digital alone cannot.

Let's delve into the essential print marketing strategies every savvy marketer should embrace to truly stand out and drive substantial growth.

Catalogs: Showcase Your Products

Catalogs offer an extensive look into your product or service offerings. These multi-page booklets provide a detailed overview, allowing customers to explore your range at their leisure. Studies show that adding catalogs to your marketing efforts can result in a significant increase in sales, sometimes up to 15%. [1]


  • Longer Engagement Time: Customers spend more time with catalogs compared to other forms of print media, with studies showing an average of 30 minutes per viewing session. [2]

  • Higher Conversion Rates: The comprehensive nature of catalogs leads to better-informed purchase decisions. In fact, 69% of consumers consult a printed catalog before making an online purchase. [2]

  • Enhanced Brand Awareness: A well-designed catalog reinforces your brand's image and values.

Pro Tip: Include QR codes linking to your online store or product videos for an interactive experience.

Cost-Effective Direct Mail

Direct Mail is a powerful tool for delivering concise, impactful messages directly to your audience.

In fact, 89% of marketers have increased or maintained their investments in direct mail over the last year (SeQuel Response, ISG Research). [3] This underscores its effectiveness in today's marketing landscape.

Direct mail allows you to connect with your audience in a personal and direct manner, boasting a higher response rate compared to many digital channels.

Research shows that 75% of people recall a brand after seeing a direct mail piece, a significant contrast to the 44% retention rate for digital ads. [4]

Moreover, direct mail campaigns have proven to be cost-effective and successful, with recipients spending 28% more than those who don’t receive such mail. [5]

Harnessing the power of direct mail not only captures attention but also drives meaningful engagement - increasing sales for your business.


  • Personalization: Direct mail allows you to personalize messages using variable data printing, tailoring content to specific audience segments.

  • High Engagement: Physical mail tends to be opened and read more than emails.

  • Measurable: Track response rates and ROI effectively.

  • Budget-Friendly: Low-cost production and mailing.

  • High Open Rates: Physical mail has a higher open rate than emails.

  • Targeted Messaging: Easily personalized for different audience segments.

  • Enhanced Brand Awareness: Direct mail research indicates that 75% of people could recall a brand after seeing a direct mail piece for the first time, compared to only 44% for digital advertisements. [4]

Pro Tip: Include a QR code that directs recipients to a personalized video message or personalized landing page.

Business Cards: The Networking Essential

Business cards remain an essential tool for networking, offering a personal touch and leaving a lasting impression. In today's competitive landscape, creative enhancements like foil stamping or varnish can elevate your brand's presence even further. These techniques not only enhance aesthetics but also reinforce your brand's premium image and professionalism.

Imagine a sleek, matte finish with spot gloss varnish highlighting your logo, or subtle foil accents catching the light. Such creative touches make your card memorable and reflective of your brand's attention to detail. Coupled with QR codes linking to your LinkedIn profile or digital portfolio, your business card becomes a powerful tool for making meaningful connections and leaving a lasting impact.


  • Professional Image: Enhances your brand's credibility.

  • Easy Distribution: Perfect for face-to-face interactions.

  • Memorable: A tangible takeaway that keeps your brand top-of-mind.

Pro Tip: Include a QR code that links to your LinkedIn profile or digital portfolio.

Brochures and Flyers: Quick and Impactful

Flyers are perfect for quick, eye-catching promotions. Whether you’re advertising an event, a sale, or a new product, flyers can deliver your message effectively.


  • Cost-Effective: Inexpensive to produce and distribute.

  • High Visibility: Easy to distribute in high-traffic areas.

  • Immediate Impact: Designed to grab attention quickly. 

Pro Tip: Use a QR code to link to event registration or additional product details.

Banners: Grab Attention

Banners are excellent for drawing attention at events, in-store promotions, or as part of your outdoor advertising strategy. They offer high visibility and can be customized to fit any space.


  • Visibility: Large format ensures your message is seen.

  • Versatility: Suitable for both indoor and outdoor use.

  • Durability: Made from materials that withstand various weather conditions.

Pro Tip: Add a QR code that links to a discount coupon or event information.

Notepads and Stationery: Everyday Branding

Custom notepads and stationery are practical items that keep your brand in front of customers daily. They are useful and appreciated, enhancing brand recall.


  • Functional: Practical items that recipients use regularly.

  • Brand Reinforcement: Continuous exposure to your brand.

  • Gift Potential: Great as promotional giveaways.

Pro Tip: Print a QR code on notepads that directs to a special blog post or company news.

Folders: Organize and Impress

Presentation folders are perfect for organizing documents while making a professional impression. They are ideal for proposals, presentations, and meetings.


  • Organization: Keeps documents neat and accessible.

  • Professionalism: Enhances your brand image.

  • Versatile Use: Suitable for various business applications.

Pro Tip: Include a QR code inside the folder that links to an online portfolio or additional resources.

Bridging Print and Digital: The Power of QR Codes

Incorporating QR codes into your print materials is a smart way to bridge the gap between print and digital marketing. QR codes are easy to generate and can be placed on any print collateral, leading customers to a digital destination with just one scan.

Here are some creative ways to use QR codes:

  • Event Flyers: Link to event registration pages

  • Business Cards: Connect to LinkedIn profiles or digital portfolios. 

  • Catalogs: Direct to product videos or online stores. 

  • Brochures: Lead to explainer videos or customer testimonials.

  • Postcards: Offer special discounts or personalized landing pages.

Our In-House Graphic Design Team

At DMS Color, we have a talented team of in-house graphic designers who specialize in branding and creative print solutions.

Our designers collaborate with you to create visually stunning, impactful print collateral that truly reflects your brand's identity and speaks to your audience's needs.


Incorporating these essential print marketing materials into your strategy can drive sales, enhance brand awareness, and build stronger customer relationships.

At DMS Color, we are dedicated to helping you achieve these goals with our high-quality print solutions and expert design services.

Ready to boost your sales with impactful print collateral? Contact us today to get started!



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