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How a Marketing Asset Management System Makes Selling Easier

A fully-equipped sales force is the lifeblood of a business. Without the right tools and processes, though, a sales staff doesn’t have what it needs to do what it does best: generate new revenue.

For sales forces that depend on a steady stream of marketing and sales material, a marketing asset management system is a godsend. Marketing asset management systems provide a structured way to design, produce, store, and ship marketing collateral to sales representatives who need it to do their jobs – in a seamless, organized way.

Here is how a marketing asset management system can make selling easier for your organization.

Online Ordering Systems

One hallmark of a MAMS is the online ordering system – a virtual storefront that allows you to control how marketing collateral is created and used.

Online systems are convenient. They provide you with instant, remote access to your collateral. Using these systems, you can:

• Order new collateral

• Make changes to existing collateral

• Review collateral

• Approve new collateral

With an online storefront, you can fully control your collateral with just a few clicks.

Inventory Management

Want to know where your collateral is going and who is using it? You can track your marketing collateral with a MAMS and see exactly who is using what and how much they are using. This way, you can ensure that your reps have what they need, when they need it.

This is especially important for sales organizations that are across multiple locations. If you have a sales force that is in several geographic areas, you need a way to manage your inventory fluidly and accurately. Only then can you be sure that your reps have the tools they need to succeed.

Efficient Fulfillment and Shipping

Finally, a MAMS makes selling easier because it saves you valuable time and money when you have someone else fulfill and ship the material for you.

The best MAMS providers will warehouse the material for you and ship it to your reps as needed. All you have to do is tell them what needs to go where, something you can do from your online storefront. The MAMS will keep track of inventory levels and notify you by email when you are getting low on a particular piece.

Efficient ordering. Seamless control. Real-time fulfillment. All of these are advantages of having a marketing asset management system for your sales force, no matter how many reps you have or how many locations you have across the country.

Contact DMS for more information on how you can set up a marketing asset management system for your organization.


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