top of page

3 Tips to Improve Your Direct Mail Marketing Effectiveness

Did you know that approximately 88% of businesses plan to use direct mail marketing as part of their comprehensive marketing strategy?

Knowing that your competition is likely making use of direct mail makes it essential that your direct mail marketing collateral is not only high-quality but is also intentional. 

On a given day, one person will see over 3,000 messages. Granted, this number takes into consideration marketing messages online, television advertisements, billboards, and a variety of other methods. However, it also includes direct mail. That is a lot of information for a consumer to process each day. With that figure, there is no wonder why direct mail pieces are typically skimmed at best.

About 25% of direct mail advertisements are actually kept for at least 30 days.  Armed with this information, there are things you can do to make your campaign more successful. Below are three key tips to help you increase your effectiveness.

Tip #1: Test Strategies

There is no doubt that postage costs are more today than in the past. Furthermore, the national economy is still sluggish at best. As a result, many people will be more selected about direct mail marketing campaigns, making proving ROI an essential part of the process.

Make sure you are tracking your ROI for each direct mail marketing campaign and utilizing that information to determine what works best for your business and target audience. The end result will be better marketing collateral that is more effective and therefore is a better investment decision for your company.

Tip #2: Use a Professional Printer

Along with testing different strategies to determine what is working best, utilizing a professional digital printing company is another essential step. Your direct mail marketing piece has to stand out among the crowd. Utilizing professional digital printing coupled with a skilled graphic designer will help put your campaign above the competition.

Tip #3: Include an Offer

Finally, make sure you understand the importance of an offer when creating your direct mail collateral. When you spend the time, money, and energy getting your message in front of your target audience with this method, it is important that you give them something that makes them want to hold onto to the piece. Including an offer is a great way to do just that.

Be sure that your offer also has a deadline. Deadlines create a sense of urgency in your customers that motivate them to act. Without a deadline of some kind, they will be less inclined to take advantage of your offer.

At the end of the day, direct mail marketing is an effective way to get your message in front of your target audience. However, in order to be more effective and potentially save valuable time and money, utilize these key tips.

If you are looking for a digital printing company that can take your marketing campaign to the next level, contact DMS today at (205) 874-6183.


bottom of page