If you have a business, chances are you’ve used a brochure to promote something about your products or services. At DMS, we’ve printed countless brochures and know how popular they are – primarily because they work.
But not all brochures are created equal. Some do a fantastic job of explaining and detailing something of worth. Others…not so much.
Here are three secrets to printing a better brochure through the magic of digital printing.
Images Sell, Not Words
The phrase “A picture is worth a thousand words” is especially true for brochures, since you have a very limited amount of space to work with. The typical brochure is glanced over anyway, so the copy isn’t quite as important as the visual.
(Not to say that copy isn’t important; it is, and should be written with care.)
Tip: Turn your brochure into an infographic. Infographics are popular, highly visual, and effective at delivering info with a premium amount of space.
Simplicity Reigns Supreme
The most effective brochures are the simplest. No matter how complicated the product or service, and no matter how much needs to be said, the best brochures break things down into simple, easily-digestible nuggets of info. The simpler, the better.
Tip: Speak in short sentences. Limit how many words you use per sentence. Consciously boil things down. If you can use one word instead of three, do it. Time yourself while reading it, too. If you can get through the entire piece in a minute or less, you’re on the right track.
Direct People to the Inside
Most of the meat of a brochure is on the inside. The front of a brochure should lead a person to want to look inside and learn more.
Therefore, the purpose of a brochure cover is to get you to go inside. If you can suggest that to a person – using calls-to-action or visual elements that sometimes literally point to the inside of a brochure – you are far more likely to have them open it and take a peek.
Tip: Find some way to direct a person to open the brochure. It can be a phrase, or something visual – even something like an arrow! The best brochure designs are continuous, meaning they naturally lead a viewer from one part to the other, like a roadmap to a destination.
Follow these digital printing tips to make your brochures stand out from the rest and actually work to promote your products and services and explain them in a better, more effective way.